Influencer Award - Career Coaching: Leadership Heather

Prizes

Check DevPost for official, up-to-date prizes.

• 1st Place
  • $15,000 in cash
  • Invitation to RevenueCat's App Growth Annual conference in New York City
  • Times Square billboard feature
  • Shippy trophy
  • Blog feature
  • Media spotlight on 9to5Mac and 9to5Google
• 2nd Place
  • $10,000 in cash
  • Blog feature
• 3rd Place
  • $5,000 in cash
  • Blog feature

The Career Coaching Challenge

Heather's audience includes first-time and newly promoted managers in their late 20s and 30s, often managing people who used to be their peers. They know a difficult conversation is coming, rehearse it over and over, and still struggle when the moment arrives.

Build somewhere they can practise feedback, boundaries, saying no, and other high-stakes conversations before the stakes are real. The idea is not a script generator. Think of it as a flight simulator for hard conversations: a safe environment for trying, learning, adjusting, and building confidence.

What Judges Are Looking For

Judges are looking for a solution that:

• Lets new managers actively practise rather than passively read advice.
• Creates realistic, useful scenarios around feedback, boundaries, and saying no.
• Gives feedback that helps the user improve their approach and confidence.
• Supports authentic leadership rather than prescribing one perfect script.
• Feels safe enough to experiment in and practical enough to use before a real conversation.

About Leadership Heather

Heather brings a fresh approach to modern leadership. After moving directly from university into managing large teams at Harrods and FTSE 100 companies, she learned how to engage and inspire Gen Z professionals. Now a content creator and small-business owner, she shares proven tools, strategies, and insights that help a growing community of professionals lead successfully.

• Instagram: 375K+
• TikTok: 88K
• YouTube: 2.6K

Heather's Audience

Heather's typical audience member is a professional woman in her 30s or 40s who is navigating leadership for the first time. She may be managing a team at a corporate or growing company and wants practical tools and real strategies to lead confidently without losing her authentic voice. Heather's Instagram audience is 75% female and 25% male, with the largest age groups being 35-44 (45%) and 25-34 (36%).

Her top audience countries are the United States (22%), the United Kingdom (22%), India (7%), Australia (6%), and Canada (4%). The full age breakdown is 18-24 (1%), 25-34 (36%), 35-44 (45%), 45-64 (17%), and 65+ (1%).