The Growth Loop Award

Layers' award for using focused experiments and product signals to learn, iterate, and improve growth.

Presented by Layers

Treat growth as something to test, measure, learn from, and improve. This award is about the quality of the loop, not who has the biggest audience or the most downloads.

Prizes

Check DevPost for official, up-to-date prizes.

1st Place
- $15,000 in cash
- Invitation to RevenueCat's App Growth Annual conference in New York City
- Times Square billboard feature
- Shippy trophy
- Blog feature
- Media spotlight on 9to5Mac and 9to5Google
2nd Place
- $10,000 in cash
- Blog feature
3rd Place
- $5,000 in cash
- Blog feature

Requirements

Install and verify the Layers SDK in the app you submit.

What Judges Are Looking For

Audience and hypothesis: Did you identify a specific audience and a clear reason they might care?
Layers-assisted growth loop: Did you use Layers to define a focused message, channel or surface, experiment, and intended outcome?
SDK installation and observability: Is the Layers SDK installed and verified so the loop can be observed and measured?
Learning and iteration: Can you explain what happened, what you learned, and what you would try next?

What To Include

A few sentences for each item is enough:

Layers usage: How you used Layers during Shipaton and confirmation that the SDK was installed.
Growth loop: The audience, message, channel or surface, and experiment you focused on.
Learning and next step: What the SDK signal or early response showed, what you learned, and what you would try next.