Influencer Award - Nutrition & Healthy Eating: Abbey's Kitchen

Prizes

Check DevPost for official, up-to-date prizes.

• 1st Place
  • $15,000 in cash
  • Invitation to RevenueCat's App Growth Annual conference in New York City
  • Times Square billboard feature
  • Shippy trophy
  • Blog feature
  • Media spotlight on 9to5Mac and 9to5Google
• 2nd Place
  • $10,000 in cash
  • Blog feature
• 3rd Place
  • $5,000 in cash
  • Blog feature

The Nutrition & Healthy Eating Challenge

Abbey's audience is made up largely of millennial women who have spent years struggling with their relationship with food. They have real health goals, but they do not want another strict meal plan that falls apart at a restaurant, on a trip, while feeding kids, or when eating leftovers at the sink.

Build a flexible app inspired by Abbey's Hunger Crushing Combo framework: instead of asking people to restrict or remove food, help them answer, “What can we add to make this meal more satisfying?”

The experience should support real women living real lives. It must not rely on calorie counting or macro tracking.

What Judges Are Looking For

Judges are looking for a thoughtful solution that:

• Makes satisfying, balanced eating feel flexible rather than prescriptive.
• Works across messy, everyday situations instead of assuming an ideal meal-planning routine.
• Uses an additive approach rooted in the Hunger Crushing Combo framework.
• Avoids calorie counting, macro tracking, and diet-culture patterns.
• Feels compassionate, practical, and easy to return to.

About Abbey Sharp

Abbey Sharp is a Registered Dietitian, bestselling author, award-winning content creator, and a leading voice in evidence-based nutrition communication. Through YouTube, social media, and her podcast, Bite Back with Abbey Sharp, she helps millions cut through diet-culture noise and build a healthier, more peaceful relationship with food. She is the author of The Mindful Glow Cookbook and The Hunger Crushing Combo Method and is known for combining scientific rigor, compassion, and sharp wit.

• YouTube: 718K
• TikTok: 1.1M
• Instagram: 412K

Abbey's Audience

Abbey's typical audience member is a millennial mom with health or weight-loss goals who feels overwhelmed by competing nutrition messages and burnt out from trying to micromanage her body and food. Her audience is 85% female and 15% male, with the largest age groups being 35-44 (35%) and 25-34 (27%).

Her top audience countries, in order, are the United States, Canada, the United Kingdom, and Australia. The reported age breakdown is 18-24 (13%), 25-34 (27%), 35-44 (35%), 45-54 (10%), 55-64 (7%), and 65+ (3%).